Business communications – professional vs. unpolished design?
Part of my job is creating templates and designing formats for business communications. I’ve been helping a colleague in Europe to develop a regional email newsletter that will be sent to several hundred employees. The purpose of the newsletter is to help employees feel more engaged, so it is a mix of articles on business topics (major initiatives, etc.) and personal topics (employee profiles, etc.). Her draft design used about 8 different colors, the layout was random and was very amateurish in appearance. I redesigned it to use just 2 alternating colors and tightened up the format so it looked more polished. She didn’t like it and wanted her rainbow of colors back. Her reasoning was “we don’t want it to look so professional.”
I have a REALLY hard time agreeing with that perspective and told her so, but I also couldn’t really articulate why I felt so strongly about it. What would you do? If you had a coworker or a customer say they didn’t want something to look so “professional”, what would you say to convince them otherwise?
To me, her approach looked sloppy, disorganized and was difficult to read. Other than telling her the blunt truth about the design, how could I have persuaded her to see that a clean, polished design is the better way to go?
Is it possible for me to creat my own Newsletter Template?
This will be for a physical newsletter, one that I print out and distribute to my school. Thanks for the help!
I don’t want to get fancy but I do want to be able to kinda sqaure off each article with lines and I’m can’t figure out how to do that. Plus I already tried downloading the Newsletter Wizard, but it didn’t come out correctly, only the footer showed up…
web 2.0?
im doing an assignment on web 2.0 and having a hard time trying to understand some of the thing that i read online
can you guys help me explain on this differences that i found between web 1.0 and web 2.0
Differences between Web 1.0 and Web 2.0?
“Web 1.0: It is a billboard ad about your business.
• Flat and passive pages
• No interaction
• Basic information
• Costly to update and maintain
• Not user-friendly
Web 2.0: It is a front door into your business.
• Engaging, dynamic and interactive tools
• Databases (research, documents, newsletters, customer information…)
• Reusable (green) pages and templates
• Searchable
• Easy to locate
• Forms (for orders, inquiries…)”
I also having trouble finding the characteristic of web 2.0.
something like the openness and flexibility of the web 2.0.is there more characteristic out there for web 2.0??
Email server query, whats best to look for?
I have a website with over 40,000 members I wish to start sending them newsletter/emails.
I contacted my server and they told me to upgrade my plan, but the plans they offer are very expensive.
I’ve been looking at getting a good email server, but I don’t know what to look for. I don’t know how much space I would need etc.
Can someone tell me of a good email server thats reasonably cheap.
I wish to send email with nice templates, like ebay do etc
Which Adobe CS3 program is best to make an HTML Template?
I am creating an HTML email to be sent out by another company, who we are renting email addresses from. I just got the Adobe Masters CS3 collection and need to know which program is best for creating it. The email blast will be fairly basic, just a simple newsletter clickable to our website. I was think Dreamweaver is my best option – but want to get more experienced opinions.
How can i turn a.jpeg image into a html code?
Im trying to design a newsletter to have sent out to our customers, but they told me it should be in html format. They have templates but we have our own flier that we would like to use. But its in jpeg format. I tried to upload it through photobucket but when sent through an e-mail it still shows up as just an image…any help would be greatly appreciated . Thanks
Thanks for all the help so far, I understand the slice process through photoshop, but im using constant contact and trying to use my own html code because none of their templates are the style im looking for. This is what im looking at